Turn your expertise into Agent behavior
We use the product knowledge, business requirements, and exceptions your team already has to make the intended Agent behavior clear and usable.
FROM MERCHANT EXPERTISE TO BETTER AGENT BEHAVIOR
Turn what your business knows into an Agent that guides customers better.
KETUPA turns your product expertise, business requirements, and important exceptions into better Agent guidance and behavior.
We identify where the live Agent needs improvement, make or co-make the changes in the stack you already use, and verify that the customer experience actually got better.
As products, policies, models, and systems change, we help keep the important behavior reliable over time.
WHY KETUPA
The Agent can know your products and still guide customers wrong.
An Agent can have accurate product data and still recommend too early, miss an important exception, lose a customer requirement, or behave differently after an update.
KETUPA finds and fixes these problems across the buying experience—not only in one answer.
WHAT KETUPA DOES
One partner across the full improvement loop.
What your team already knows
Product knowledgeBusiness requirementsPolicies & exceptionsKETUPA improvement loop
Improve the live Agent
We work directly with the parts of your Agent and commerce stack that shape the customer experience—either implementing the changes or working alongside your team and platform partner.
Validate and maintain quality
We compare realistic Agent experiences before and after change, protect behavior that already works, and keep important checks ready for future releases.
What changes in the experience
- Guidance & questions
- Eligibility & ranking
- Product presentation
- Actions & handoffs
Continuous quality loopEvaluate → improve → retain
Outcome
Improve the Agent.Prove the result.Keep it reliable.
BUILT FOR COMPLEX COMMERCE
From consumer shopping to B2B commerce.
KETUPA is built for AI Agents that must do more than retrieve information.
They need to understand the customer, apply product and business judgment, handle important requirements and exceptions, and guide the journey toward the right product, solution, or next step.
Explore Use CasesSTART WITH ONE AGENT EXPERIENCE THAT MATTERS
Show us where your Agent needs to work better.
KETUPA will help you understand the problem, improve the live experience, make or support the changes, and prove whether the result is better.